David Williams – Principal , West Midlands

David qualified with KPMG in 1990 and went on to gain industry  experience in larger brand led businesses such as Bass Plc, Dollond and Aichison and British Gypsum,  with diverse roles from  Commercial Manager in a £300m T/o business to Finance Director of a £43m T/o JV subsidiary.   Since 2007, he has worked as an interim professional with a variety of clients including as FD of a successful high growth £2- £12m SME.

He has a strong sales and commercial background providing a depth of understanding of the key factors in income development and an individual who can work cross functionally with stakeholders to drive sales, margins and profitability.

His broad experience of large and small companies across a number of sectors, including retail, internet trading, manufacturing, B2B and international, ensures the application of robust and proven process to the delivery of company growth and profitability.

With particular expertise in controlling the delivery of the strategy into a commercial reality and in significantly reducing overdue debt, service improvement, credit note reduction and enhanced credit control.